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May 16th, 2010Comedy, On Writing
It’s not often that a joke becomes an instant classic. But let us now discuss the joke from Glee that goes like this:
SUE
I will go to the animal shelter and get you a kitty cat. I will let you fall in love with that kitty cat; and then on some dark cold night, I will steal away into your home, and punch you in the face.The beauty of the joke is that, unlike the joke from the McDonald’s ad that I talked about last time, this one WANTS you to get ahead of it, and then subverts your expectation. This is extremely hard to pull off because you have to make certain that the audience is going to get ahead of the joke, but you can’t be so obvious about it that you know they’re going to anticipate the switch-up. This particular version is a thing of joy. I think a lot of what makes it work is the violence of the final image — you lose nothing of the force of the threat by not getting to any violence against the kitten.
It can be easy to be too heavy-handed with this joke. Whenever a character on a sitcom is about to say an obvious swear word but is interrupted by another character, or quickly turns “ass” into, say, “asphalt,” the laugh is supposed to lie in the failure to reach the anticipated ending, just as in the kitten joke. But I generally find that in this form it feels forced and self-aware.
One time that I did see this version done well was in an old episode of the British series “Are You Being Served” in which the character of Mr. Humphries describes a quaint verse on an old calendar. He relates it as: “Monday is for Meeting. Tuesday is for Talking. Wednesday is for Wishing. Thursday is for Touching. Friday for some reason was torn out.” This works very much like the kitten joke — the sudden swerve off the well-worn track of the joke is in itself the source of the humor. Note that the delivery, without a pause after the word “Friday,” is an excellent example of throwing the joke away.
The other danger with this joke is being too subtle with it, so that the audience doesn’t have the replaced punchline clearly in mind. A friend of mine once created a single-panel cartoon that showed an egg-shaped Federal Express truck. On the side of the truck was printed “FederEGGal Express.” The joke, of course, is that the joke should be “Federal EGGspress”. I think that this probably escaped many readers, although I’m tickled by it. (In my mind it’s a character joke all about the cartoonist who made the mistake.)
So Sue Sylvester wasn’t really doing anything new, exactly. The joke form is established. But the joke hit a very small, hard to hit target perfectly and is perfect for modern savvy audiences who have become adept at anticipating punchlines. Give it a try. Tee up a joke and then let the ball fall off the tee.
Lunch: Back to Susan Feniger’s “Street” for more of that Kaya Toast. Wow.
Tags: are you being served, glee, jokes